Example Intelligence Reports

ADHD productivity

Audience: Adults with ADHD seeking systems that work.

Core insight: Productivity advice triggers shame more than action. Across 600+ threads, ADHD adults describe productivity tools as a mirror that reflects every missed task. The unmet job isn't "do more" — it's "feel less broken when I don't."

Contradiction: Wants structure, resents anything that feels like control.

Positioning: Sell relief and self-trust, not output. Lead with the cost of shame, not the promise of productivity.

Read the full ADHD productivity report

Creator burnout

Audience: Full-time content creators across platforms.

Core insight: The fear isn't burnout — it's becoming irrelevant the moment they rest. Stepping away even briefly feels indistinguishable from disappearing, because identity is fused with visibility metrics.

Contradiction: Craves visibility, then flinches when it arrives.

Positioning: Position around nervous-system fit, not output. The category sells volume; this audience needs continuity.

Read the full Creator burnout report

First-time digital products

Audience: Creators launching their first paid offer.

Core insight: They don't fear failure. They fear being seen failing publicly. Pricing freezes, soft launches, and "beta" framing are all symptoms of the same fear — visibility of the failure, not the failure itself.